Bringing the power of online analytics to the physical world
Highly accurate street-to-store capture rates by gender
Real-time store occupancy and average dwell time
In/out pedestrian traffic by store entrance
Shopper segmentation by footwear brand and style
Benchmarking conversion metrics across a network of stores allows retailers to assess relative performance.
Manchester United FC
Analysing footwear brands favoured by visitors measures consumer advocacy and informs sponsorship ROI.
How retailers are benefitting from Hoxton Analytics:
- A complete picture – informs conversion metrics from street-to-store-to-sale.
- Assess marketing effectiveness – accurately measure the ROI of your initiatives.
- Visual merchandising impact – use A/B testing to inform the success of VM activity.
- Know your customer – male/female breakdown by hour, day and entrance.
- Easy to install – low-profile cameras, no IT integration, no landlord approval required.